big, boss, dog, food, petAbout Us

We make one simple promise: whatever we do, we do it BIG.

That’s why you can trust us to be BIG on nutrition, quality ingredients, protein-packed goodness & value.

We’re BIG on the environment, supporting communities & we’re vet recommended.

Mostly, we’re BIG on giving your dog all that’s needed to live a dog’s life to the max. 


Every dog is a BOSS DOG

Some dogs weren’t born for beauty pageants Some dogs weren’t born to place first in dog shows – or even to compete, for that matter. Some dogs don’t have a perfect shiny coat or perfect pedigree.

But that’s not what we want in a dog anyway!

We are about giving them the best nutrition and care, in order to live their best.

The Boss owner

You’re an everyday South African, work hard and (try to) stick to your budget. Your dog is part of the family and your buddy. They make you laugh and make you smile and are your biggest fan. I feel good that I can provide my dog with the best nutrition without having to break my bidget.

The best

BOSS is big on


Developed with our meat first Peak Protection™ formulations to give your dog the complete nutrition it needs through all its life stages in order to lead a happy, healthy life.


Boss Dog food is produced to the highest international production standards using the best quality fresh meat available. The factory is both HACCP and BRC accredited.


We believe in smart nutrition at a smart price. Our products are vet endorsed so no need to buy specialised pet food.


At the core of our brand is giving back. To date we have donated over 250,000 meals to those in need and continue to find new ways to donate more every day. #bigonrescue #bigongivingback


We take the environment very seriously. From our in-factory initiatives through to our fully recyclable tin food packaging. We are also continuously looking for other ways we can reduce our impact.